The play’s the thing

It’s great to see that Jukari has gone live.

Working with a first rate creative team at McgarryBowen in New York, we developed the name Jukari for this cool joint venture between Reebok and Cirque du Soleil. The name has its roots in the Sicilian (yes, Sicilian) word for “to play” – and that’s exactly what Jukari is all about: reinvigorating the sense of play in women’s fitness.

Let us know what you think.