Our services fall into three categories.
Define
We’ll help you define what your brand should stand for, how you’re different, and what’s needed to deliver on your compelling value. Deliverables include:
- Brand, company, and product value proposition and positioning
- Competitive analysis
- Brand audits and SWOT analysis
- Research planning and design
- Persona development
Align
We’ll help you align business goals with marketing initiatives and help create focus across your organization with strategies, systems, and tools. Deliverables include:
- Brand strategy and architecture
- Message strategy and architecture
- Brand workshops and tools
- Experience mapping
- Creative direction and platforms
- Visual and verbal brand guidelines
Express
We’ll create clear, “sticky” messages to generate awareness and engage your audiences: customers, employees, partners, and shareholders. Deliverables include:
- Corporate and product stories
- Brand manifesto and elevator pitch
- Marketing messages and taglines
- Company and product brand names
- Packaging, print, and web copy
- Naming and nomenclature systems
Take our DART test. If you don’t pass, we can change that.
Differentiated. Are you doing and saying the right things to stand out from the competition?
Authentic. Are your brand messages credible and a true reflection of who you are?
Relevant. Is the core value that you can deliver to customers one that really matters to them?
Tangible. Can customers clearly see and understand your value and how you’re different?
If you’re not certain you have the right answers, just give us a call.
