Take the Gym with You
Reebok came to us needing a name for a new women’s exercise shoe with a sole structure that provided a greater workout for muscles during ordinary activities, such as walking. From our long list of name candidates, Reebok selected “EasyTone” as the one with the best fit and greatest extensibility.

EasyTone has been a hit, and the “tone” root today forms the basis of Reebok’s “ReeTone” campaign for men’s and women’s toning-structured shoes and apparel.

• Product line naming