Looking Out for Your Future
Expanding into new markets and looking to reach college students, the top-performing collector of government student loans, Diversified Collection Services (DCS), tapped us to help overhaul and reposition their corporate brand. We began by creating a new, broader corporate name—Performant—to reinforce their core value. We then went on to create a brand architecture for subsidiary brands, messaging, marketing materials, and a new website for the parent company and its B2B and B2C subsidiaries.

• Company positioning
• Corporate names
• Messaging and marketing communications
• Tag line
• B2B and B2C copywriting