Putting Nokia on the Map
Along with its “bet the company” move to the Windows Phone platform came the opportunity for Nokia to extend the meaning of the brand. With plans to make its various location apps available on different platforms and devices, we helped Nokia think through all the branding scenarios and implications; identify customer targets; develop value propositions and product positioning; and then created key messages and product names.

• Product value proposition and positioning
• Product messaging and naming
• Naming strategy, process, and guidelines
• Map taxonomy
• Research planning and design