Making a Name in Storage
NetApp had invested heavily in developing a new brand identity, but company employees were struggling with implementation. We were initially brought in to demonstrate how to use words and imagery for effective storytelling. From there we went on to help the company create a streamlined and more easily understandable system for software naming, as well as develop names for products, product lines, and professional services.

• Creative direction
• Messaging and marketing communications
• Product names
• Naming architecture
• Ingredient branding
• Tutorials, guidelines, tools