Wakeup Call
It was one thing to help LiveOps embrace the position of “The Virtual Call Center Company,” and another to create a rallying cry around that position that would energize the company and help it promote its unique value. Solution? Channel the spirit of Elvis, of course. “The Call Center Has Left The Building” tagline we developed helped to express the positioning concept and reinforce that the future of customer support was in the cloud.

• Company positioning
• Message strategy
• Corporate tagline