Shape Shifter
After an unsuccessful search to find an effective and affordable weight-loss program for her young son, Joanna Strober decided to build a mobile app that could help kids and teens safely fight childhood obesity and develop healthy eating habits. We were asked to create a name for the venture that would be fun and appealing to kids while sounding effective to parents. We created the name Kurbo, a mash-up of “curb your appetite” and “turbo.” To date, the app has been downloaded more than 10,000 times.

• Naming