Health is in the Balance
When this pioneer of hypoallergenic nutritional supplements was being squeezed out of the market, we re-focused the company on a heritage position and undertook a complete brand revitalization program. Our work turned the company around, helping Klaire shed its “mom and pop” image to effectively compete with the leading supplement manufacturers and re-engage its physician base.

  • Value proposition and positioning
  • Product, pricing, and channel strategy
  • Marketing messages
  • Product line and product naming
  • Technical white papers
  • Creative platform and direction
  • PR and launch event