Health is in the Balance
When this pioneer of hypoallergenic nutritional supplements was being squeezed out of the market, we re-focused the company on a heritage position and undertook a complete brand revitalization program. Our work turned the company around, helping Klaire shed its “mom and pop” image to effectively compete with the leading supplement manufacturers and re-engage its physician base.
- Value proposition and positioning
- Product, pricing, and channel strategy
- Marketing messages
- Product line and product naming
- Technical white papers
- Creative platform and direction
- PR and launch event