Health is in the Balance
When this pioneer of hypoallergenic nutritional supplements was being squeezed out of the market, we re-focused the company on a heritage position and undertook a complete brand revitalization program. Our work turned the company around, helping Klaire shed its “mom and pop” image to effectively compete with the leading supplement manufacturers and re-engage its physician base.

• Value proposition and positioning
• Product, pricing, and channel strategy
• Marketing messages
• Product line and product naming
• Technical white papers
• Creative platform and direction
• PR and launch event