With A Little Help From My Friends
AskedOut had a terrific concept: make offers and deals far more personal—and build repeat business—by letting restaurant and club employees reward their network of friends for coming in for meals, drinks, and fun. The problem: too many thought AskedOut suggested the online dating category. We renamed the company JoynIn to more effectively position the fun of a night out with friends and to encourage customers to sign up for membership.

• Naming