Cover Your Assets
Recognizing that traditional enterprise security wasn’t sufficient to keep data safe in today’s mobile, hyper-connected world, Imperva created a new category of solutions that directly protected high-value assets in the data center. To focus the company’s communications, gain traction with analysts, and help the company secure the only “leader” position in a Gartner Magic Quadrant, we positioned this new approach as the missing “third pillar” in a three-part ecosystem of endpoint, network, and data center security.

• Positioning and value proposition
• Messaging and naming architecture
• Research
• Creative direction
• Communications and guidelines