Telling Stories
Startup ThenAndThere came to us looking for a name that would better capture what they were all about: a safe place to share human experience stories that “took up where Wikipedia left off.” Stories on the site ranged from being transgender, to surviving Hurricane Katrina, to living with a chronic disease (including Amy Tan’s personal journey with Lyme disease.) We created the name Humanthology, and then helped the company develop their own story for potential investors.

• Naming
• Positioning
• Investor presentation
• Creative direction