Harvesting Insights
Seeing that the agricultural industry was ripe for disruption, a group of tech entrepreneurs backed by Andreessen Horowitz, Google Ventures, and Khosla Ventures set out to develop an analytics platform and cloud software to help today’s farmers improve efficiency, profit, and yield. When it came time to name the company, they turned to us. We created the name Granular—a perfect overlap between the granularity of data and the business of growing grain.

• Naming