You Name It
Google’s ad hoc approach to branding and naming its products was making it difficult to find and understand all that the company had to offer. (How ironic!) But it wasn’t until Desktop Search nearly launched with its code name “Fluffy Bunny” that Google brought us in to establish branding best practices and create a worldwide naming process, tools, and guidelines.

• Product taxonomy
• Naming strategy and architecture
• Global name development process
• Naming tools and guidelines
• Name research guide
• Marketing communications
• Product names