Fitness Made Fun
When Reebok joined forces with Cirque du Soleil to re-invent the category of women’s exercise, the goal was to make a workout experience that was fun and creative, rather than boring and repetitive. Our charter was to create a Cirque-style name that was meaningful and could embody its own mythology; would look and sound global; and could be used by both brands. We accomplished that with “Jukari,” which is derived from the Sicilian word for “play.”

  • Naming
  • Naming system

Website: Cirque Fitness