No joke

Aisle surfing at Trader Joe’s I saw a package of cereal bars named “this apple walks into a bar…” Yes, “this blueberry (et al) walks into a bar…” too. My first reaction, which I assume was the right one, was to bust out laughing. Second reaction: stuff a few packages into my cart!… Next thought, of course: the name breaks a few key rules. It’s long. It’s funky in certain usage scenarios: “Hey hon, remember to get some of those ‘this apple walks into a bar…’ breakfast bars.” And so on. On the other hand, it’s unforgettable (I’m still chewing on it). The name alone induced me to try the product. And best of all, I’m going back for more. (Was pretty tasty on the inside too)