Gwyneth Paltrow is getting some grief for her new website, including flak for a dumb name. Personally, I like the name. G for Gwyneth, P for Paltrow, a big “oo” to make it sort of googly. (Maybe her middle names are Ophelia and Olive? Or just Olive Oyl? Who cares.) So what if it sounds like sticky hair gel? Maybe the content is goopy if you’re not one of the friends calling her to ask, “Where should I go?”, or “What should I wear?”. Anyway you can’t say it ain’t short and memorable. You’re not gonna goof and misspell it.