Design should help tell your story. But here’s a case where a “clever” design gets in the way. Take a look at the banner that accompanied Tuesday’s announcement of Chevy Volt’s miles-per-gallon number. If you didn’t read the news story (or hadn’t encountered any of the reportedly annoying “What is 230?” viral ads), what would […]
Beating cancer faster
We’ve been working with Varian Medical Systems for about two years now – a tremendous client in a life altering product category. Our work has produced a series of high-impact results, including the brand name RapidArc for one of the most significant advances in radiotherapy in the last decade. You can get more information here.
I’ll admit it; blogging software had me a bit intimidated. Not that the software we’re using here–WordPress–is bad; it’s not at all. Just takes some getting used to. Requires a bit more effort than I’ve been willing to invest. And somehow I’ve always had this lingering feeling that I was forever a keystroke away from […]
Veni, vidi, video…vamoose
Sure, I came, I saw, and I dismissed Google Video back when it first burst on the scene at CES in January. But give anything a couple of months, and opinions can change. It’s not that the “store” aspect of Google Video is stocked and ready to go. That part of the experience is still […]
A store is a store is a store. Except when it’s the Google Video Store.
Why is there so much trash talk about the newest kid in the cyber mall? My first take was that it was because Google had gone ahead and launched a half-baked product, rather than holding off until it was ready for public consumption. It’s an easy impression to get, especially since so many things about […]
Marketing doesn’t matter
That seems to be the predominant sentiment around the Googleplex. Insiders proudly point out they turned Google into a household name and an $8.5 billion dollar brand with hardly a dime spent on marketing. So who needs marketing? It’s an evil; we don’t do evil. Maybe that sentiment played a role in the Larry Page’s […]