Trader Joe’s knows
Anyone pondering the challenges of differentiation should check out a recent blurb in Reveries about Trader Joe’s. It’s full of nuggets. Like a really simple, clear customer profile that instantly clicked: “…people who are well-educated, well-traveled, and underpaid.” Or products from all over the world with unique stories, ultimately chosen for their potential to become […]
Taking a position
Meanwhile out there in the more mundane universe beyond the universe-unto-itself we know as Google, a couple of other things recently caught my attention. Specifically in the retail arena. “OK, I’m heading out to the store,” I announce last week, grateful for a break from the PC screen. The shopping list I’ve jotted has “Costco” […]
Veni, vidi, video…vamoose
Sure, I came, I saw, and I dismissed Google Video back when it first burst on the scene at CES in January. But give anything a couple of months, and opinions can change. It’s not that the “store” aspect of Google Video is stocked and ready to go. That part of the experience is still […]
