The war of the words
The appearance of a new message from Osama bin Laden—another scratchy cassette tape with an uncanny ability to cut through the daily global communication noise—reminded us of a somewhat incredible paper we ran into a year ago on the web. This is the Report of the Defense Science Board Task Force on Strategic Communication. Commissioned […]
Beta thoughts
Meanwhile, the Google Video story led us to think more about the “Beta” trend, and especially its deeper implications for branding. Maybe we are witnessing a sea change in the classic art of brand building? It used to be axiomatic that a company’s products had to create definite assurances, and reinforce trust and satisfaction in […]
A store is a store is a store. Except when it’s the Google Video Store.
Why is there so much trash talk about the newest kid in the cyber mall? My first take was that it was because Google had gone ahead and launched a half-baked product, rather than holding off until it was ready for public consumption. It’s an easy impression to get, especially since so many things about […]
Marketing doesn’t matter
That seems to be the predominant sentiment around the Googleplex. Insiders proudly point out they turned Google into a household name and an $8.5 billion dollar brand with hardly a dime spent on marketing. So who needs marketing? It’s an evil; we don’t do evil. Maybe that sentiment played a role in the Larry Page’s […]
