Facebookin’

Posted by on Mar 17, 2009 in Customer Experience
Facebookin’

Recently we’ve been spending a lot of time on Facebook, riffing and reconnecting. Must be something in the spring air. Here’s a link to check us out in that part of of the world – StealThunder on Facebook.

Beating cancer faster

Posted by on Mar 14, 2009 in Messaging, Naming
Beating cancer faster

We’ve been working with Varian Medical Systems for about two years now – a tremendous client in a life altering product category. Our work has produced a series of high-impact results, including the brand name RapidArc for one of the most significant advances in radiotherapy in the last decade. You can get more information here.

The play’s the thing

Posted by on Mar 9, 2009 in Naming
The play’s the thing

It’s great to see that Jukari has gone live. Working with a first rate creative team at McgarryBowen in New York, we developed the name Jukari for this cool joint venture between Reebok and Cirque du Soleil. The name has its roots in the Sicilian (yes, Sicilian) word for “to play” – and that’s exactly […]

New category

Posted by on Feb 28, 2009 in Messaging
New category

“Zombie Bank”. Talk about vivid images…

Goopy

Posted by on Feb 27, 2009 in Naming
Goopy

Gwyneth Paltrow is getting some grief for her new website, including flak for a dumb name. Personally, I like the name. G for Gwyneth, P for Paltrow, a big “oo” to make it sort of googly. (Maybe her middle names are Ophelia and Olive? Or just Olive Oyl? Who cares.) So what if it sounds […]

Goop 2

Posted by on Feb 27, 2009 in Messaging

or maybe Paltrow is riffing ironically off an old kids’ poem?: The Goops by Gillette Burgess The Goops they lick their fingers And the Goops they lick their knives They spill their froth on the tablecloth Oh, they lead disgusting lives! The Goops they talk while eating, And loud and fast they chew; And that […]

VOX tops

Posted by on Apr 26, 2007 in Customer Experience
VOX tops

I’ll admit it; blogging software had me a bit intimidated. Not that the software we’re using here–WordPress–is bad; it’s not at all. Just takes some getting used to. Requires a bit more effort than I’ve been willing to invest. And somehow I’ve always had this lingering feeling that I was forever a keystroke away from […]

Trader Joe’s knows

Posted by on Mar 14, 2006 in Positioning
Trader Joe’s knows

Anyone pondering the challenges of differentiation should check out a recent blurb in Reveries about Trader Joe’s. It’s full of nuggets. Like a really simple, clear customer profile that instantly clicked: “…people who are well-educated, well-traveled, and underpaid.” Or products from all over the world with unique stories, ultimately chosen for their potential to become […]

Taking a position

Posted by on Mar 11, 2006 in Positioning
Taking a position

Meanwhile out there in the more mundane universe beyond the universe-unto-itself we know as Google, a couple of other things recently caught my attention. Specifically in the retail arena. “OK, I’m heading out to the store,” I announce last week, grateful for a break from the PC screen. The shopping list I’ve jotted has “Costco” […]

Veni, vidi, video…vamoose

Posted by on Mar 11, 2006 in Customer Experience
Veni, vidi, video…vamoose

Sure, I came, I saw, and I dismissed Google Video back when it first burst on the scene at CES in January. But give anything a couple of months, and opinions can change. It’s not that the “store” aspect of Google Video is stocked and ready to go. That part of the experience is still […]