Crate name

Posted by on Feb 24, 2011 in Naming, Positioning
Crate name

Everyday naming brilliance: “The Goddagidda-way” micro-shelter (aka “The Homeless Hut”). Not to mention the description: “a micro homeless shelter, pre-fab treehouse/treefort, and/or indoor escape cube all-in-one.” Read more about the creator here.

Dishing dirt

Posted by on Sep 8, 2009 in Naming, Positioning
Dishing dirt

Somewhere on a shady neighborhood street in the East Village you’ll find a vegetarian restaurant called Dirt Candy. I haven’t tried the food; the only thing I’ve sampled is owner Amanda Cohen’s marketing but that’s tasty enough (even when it isn’t always sweet)—for a couple of reasons. First, it reminded me quickly again how the […]

To wit

Posted by on Sep 3, 2009 in Naming
To wit

I have no idea what the likely longevity of Twitter is—these days technologies catch fire and disappear pretty rapidly. But you have to marvel at the ecosystem that has sprung up around the Twitter phenomenon, the clever riffs on the name that others have created, what all this has meant for the Twitter brand. Can […]

No joke

Posted by on May 12, 2009 in Naming
No joke

Aisle surfing at Trader Joe’s I saw a package of cereal bars named “this apple walks into a bar…” Yes, “this blueberry (et al) walks into a bar…” too. My first reaction, which I assume was the right one, was to bust out laughing. Second reaction: stuff a few packages into my cart!… Next thought, […]

Beating cancer faster

Posted by on Mar 14, 2009 in Messaging, Naming
Beating cancer faster

We’ve been working with Varian Medical Systems for about two years now – a tremendous client in a life altering product category. Our work has produced a series of high-impact results, including the brand name RapidArc for one of the most significant advances in radiotherapy in the last decade. You can get more information here.

The play’s the thing

Posted by on Mar 9, 2009 in Naming
The play’s the thing

It’s great to see that Jukari has gone live. Working with a first rate creative team at McgarryBowen in New York, we developed the name Jukari for this cool joint venture between Reebok and Cirque du Soleil. The name has its roots in the Sicilian (yes, Sicilian) word for “to play” – and that’s exactly […]

Goopy

Posted by on Feb 27, 2009 in Naming
Goopy

Gwyneth Paltrow is getting some grief for her new website, including flak for a dumb name. Personally, I like the name. G for Gwyneth, P for Paltrow, a big “oo” to make it sort of googly. (Maybe her middle names are Ophelia and Olive? Or just Olive Oyl? Who cares.) So what if it sounds […]