Politics aside, sounds like the Obama administration dropped the ball repeatedly when it came to positioning health care reform with the right messages. First, how could your lead attorney go before the Supreme Court seemingly unprepared to clearly and decisively answer questions about the “individual mandate” you knew the Justices were going to ask? Daniel […]
I add my own two cents to this now overdiscussed subject to emphasize one point: “to thine own self be true.” Here’s what Radio Shack CMO Lee Applbaum said about the launch of The Shack campaign: “Trust is a critical attribute of any successful retailer, and the reality is that most people trust friends, not […]
No matter where you stand on the issue of healthcare/health insurance reform, you have to admit that the Obama administration has done a terrible marketing job. Few understand the various plans under discussion. The administration has been forced onto the defensive by aggressive opposition, and their attempts at clarification have largely been useless. It is […]
Design should help tell your story. But here’s a case where a “clever” design gets in the way. Take a look at the banner that accompanied Tuesday’s announcement of Chevy Volt’s miles-per-gallon number. If you didn’t read the news story (or hadn’t encountered any of the reportedly annoying “What is 230?” viral ads), what would […]
We’ve been working with Varian Medical Systems for about two years now – a tremendous client in a life altering product category. Our work has produced a series of high-impact results, including the brand name RapidArc for one of the most significant advances in radiotherapy in the last decade. You can get more information here.
or maybe Paltrow is riffing ironically off an old kids’ poem?: The Goops by Gillette Burgess The Goops they lick their fingers And the Goops they lick their knives They spill their froth on the tablecloth Oh, they lead disgusting lives! The Goops they talk while eating, And loud and fast they chew; And that […]
The appearance of a new message from Osama bin Laden—another scratchy cassette tape with an uncanny ability to cut through the daily global communication noise—reminded us of a somewhat incredible paper we ran into a year ago on the web. This is the Report of the Defense Science Board Task Force on Strategic Communication. Commissioned […]