Dishing dirt

Posted by on Sep 8, 2009 in Naming, Positioning
Dishing dirt

Somewhere on a shady neighborhood street in the East Village you’ll find a vegetarian restaurant called Dirt Candy. I haven’t tried the food; the only thing I’ve sampled is owner Amanda Cohen’s marketing but that’s tasty enough (even when it isn’t always sweet)—for a couple of reasons. First, it reminded me quickly again how the […]

To wit

Posted by on Sep 3, 2009 in Naming
To wit

I have no idea what the likely longevity of Twitter is—these days technologies catch fire and disappear pretty rapidly. But you have to marvel at the ecosystem that has sprung up around the Twitter phenomenon, the clever riffs on the name that others have created, what all this has meant for the Twitter brand. Can […]